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Knowing Your Audience and Developing Your Story
Raising awareness involves taking the information you learned during the fact-finding section and turning it into something people can easily understand. You also need to inspire them to get involved and take action. You will need to build momentum throughout your advocacy process, continuously drawing people together to support your cause. The way you communicate your ideas and activities will depend on which stage of the advocacy journey you are on. Whether you are just beginning or further down the line, there are some important points for you to consider. To do this, you need to know your...