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Engaging With Media
Anywhere you live, people will use a form of media to communicate with each other. This could be a school newsletter, a local newspaper, a radio station or a TV programme. Building public awareness is an important part of the advocacy process. Media is a powerful tool for advocacy. By using your voice in the media, you can influence decision makers, politicians, and the general public. Our society is sometimes called the information society. Every day, and through different kinds of channels, information is shared to inform, educate or entertain – as well as to sell products and services...