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How to do digital advocacy
Advocacy is an organized process of influencing people or institutions in order to achieve a stated positive change. Digital advocacy means the “process” is mostly digital, by using digital tools. Why it’s great: Accessible to anyone with access to the internet/mobile Can potentially reach many people Quick and cheap But let’s keep in mind: There is a lot of competition out there - how do you differentiate yourself? Platforms keep changing their algorithms - how can you keep reaching your audience? Not everyone has access to the internet - how do you include the unconnected? Depending on your...