Fast Fashion: The Fad that Failed
Technology has played the largest role in the rise of fast fashion. Social media rules the fashion industry- with the youth turning to the likes of Snapchat and Instagram models for clothing tips, advice and inspiration. This means that now, clothing choices are more versatile than ever- instead of waiting for Vogue’s seasonal magazine debating new trends, one negative post from a social media star is enough to completely turn the tides against a company. The Ellen Macarthur foundation has estimated that the amount of clothes produced has doubled over the last 15 years. It is important to...